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Instead of following other Western tech firms, which at times have relied on foreign managers with little knowledge of China, Uber hired and empowered local people to act as managers to run city operations as they saw fit.

In late May, Uber said it had created over 60,000 jobs in China in the last month.

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Credit. Adam Dean for The New York Times By Paul Mozur and Mike Isaac June 8, 2015 HONG KONG Uber is spending money at a breakneck rate to crack the China market even paying its drivers more than the fares they collect.

Fat with almost 6 billion in venture capital, Uber, based in San Francisco, is doling out bonuses up to three times the amount of its fares, in a bet that its exceptional rise in the United States can be matched in China.

So far, its strategy is working, shattering prevailing assumptions that young American tech companies cannot compete against local rivals.

The spending spree has attracted droves of drivers like Jacky, a systems analyst at an international telecommunications company, who recently began moonlighting for Uber with his Ford Fiesta in Shanghai.

In late May, Uber said it had created more than 60,000 jobs in China over the past month, with the spread of its service spurring protests from some taxi drivers.

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This is a really great opportunity for me to make some extra money, said Jacky, 34, who declined to give his full name because he was releasing internal information about Uber.

Though other ride-hailing services also offer driver bonuses, Jacky said Uber pays the most.

In the first three weeks of May, he said, he made the equivalent of about 1,000 from Uber or almost half of his 2,100 monthly salary at the telecommunications company with the majority of his earnings as a driver coming from the subsidies.

While China represents huge scale as a market, it has fended off the entry of just about every major Western technology start-up.

Uber, a five-year-old company that operates in more than 310 cities and 58 countries worldwide, faces homegrown Chinese rivals like Didi Kuaidi, which has more than 90 percent of the market and is backed by two of the largest Chinese Internet companies, Alibaba and Tencent.

It may also have to grapple with a fickle central government that could shut it out of the market overnight.

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Yet more affluent and cosmopolitan Chinese have flocked to Ubers service, attracted by fares that are on average at least 35 percent cheaper than taxis, with the cars generally more luxurious than cabs and drivers who offer free water and are typically more polite.

Uber is providing more than 100,000 rides a day in China, according to two people with knowledge of the companys internal metrics, who declined to be identified because the numbers are confidential.

That is about 10 percent of the total one million rides a day that Uber said it was getting companywide in December.

In the central Chinese city of Chengdu alone, Uber has attracted 20,000 drivers since 2014, compared with 26,000 in New York City who have come aboard since 2011.

Travis Kalanick, Ubers chief executive, is teaming up with the Chinese Internet giant Baidu and making multiple visits to the country, including one last month to the provincial capital of Guiyang in the southwest.

Uber is doing quite well in the first-tier cities, and its a bit of a surprise, said You Na, an analyst at ICBC International based in Hong Kong.

An Uber spokeswoman declined to comment on the scale of the companys business in China.

Uber is in talks with investors to raise another 1.5 billion or so in a financing that would value it at 50 billion.

Chinese tend to favor Chinese-branded services, said Mark Natkin, founder of the research firm Marbridge Consulting in Beijing, though sometimes using a globally leading brand like Uber has cachet.

Uber has attracted Chinese customers like Li Yufang, 28, a Beijing resident and an employee at a property developer, who switched to Uber in January from other ride-hailing services.

The reason I love Uber is because the price is really low compared with taxis or private limos, Ms.

Li said. On Chinese social media, jokes that Uber provides a convenient, self-selecting pool of potential husbands for single women have even made the rounds.

Uber began tests in China in late 2013 in the southern cities of Guangzhou and Shenzhen, focusing on a service that would let people hail rides from licensed limousine companies.

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